Preferred Term:
generic advertising
Definition:
The promotion of a particular commodity without reference to a specific producer, brand name or manufacturer. Producers join together to expand total demand for the commodity, thereby helping their own sales. These activities are often self-funded through assessments on marketings called check-off programs.
Concept Schemes:
NALT Full
Broader Concept:
URI:
https://lod.nal.usda.gov/nalt/67849
Download this Concept:
RDF/XMLCreated 2006-03-27, last modified 2012-11-30