Preferred Term:
narrative appeal
Definition:
Persuasive tactic which uses descriptive evidence in the form of stories to communicate a message, usually evoking an emotional response.
Concept Schemes:
NALT Full
Broader Concept:
URI:
https://lod.nal.usda.gov/nalt/137706
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RDF/XMLCreated 2010-10-01, last modified 2012-11-30