Preferred Term:
message mapping
Definition:
A model that hierarchically organizes an organization's messages regarding controversial issues.
Concept Schemes:
NALT Full
Broader Concept:
Narrower Concepts:
Entry Terms:
- message planning
- message development
URI:
https://lod.nal.usda.gov/nalt/137698
Download this Concept:
RDF/XMLCreated 2010-10-01, last modified 2012-11-30