Preferred Term:
willingness to pay
Definition:
The amount consumers are prepared to pay for goods or services, in light of risks and/or benefits.
Concept Schemes:
NALT Core
Broader Concept:
Entry Terms:
- consumer's willingness
- willingness to purchase
- willingness to buy
- WTP (willingness to pay)
- consumers' willingness
URI:
https://lod.nal.usda.gov/nalt/28664
Download this Concept:
RDF/XMLCreated 2006-01-19, last modified 2017-07-06