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NAL Agricultural Thesaurus and Glossary

U.S. Department of Agriculture

social marketing

Subject Category: B Rural and Agricultural Sociology
Definition: The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.
Definition Source: NAL Thesaurus Staff
RDF/XML Format:: http://lod.nal.usda.gov/nalt/28668.rdf
Persistent URI:: http://lod.nal.usda.gov/nalt/28668
Broader Term: sociology
Related Term: consumer education; marketing; psychosocial factors; social behavior; social change; social factors
Spanish: mercadotecnia social
Term Number: 28668

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