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Thesaurus Search Results

willingness to pay
Subject Category
B Rural and Agricultural Sociology
E Economics, Business and Industry
The amount consumers are prepared to pay for goods or services, in light of risks and/or benefits.
Definition Source
NAL Thesaurus Staff
RDF/XML Format:
Persistent URI:
Used For
consumer's willingness
consumers' willingness
willingness to buy
willingness to purchase
WTP (willingness to pay)
Broader Term
consumer economics
Related Term
contingent valuation
cost benefit analysis
disposición a pagar
Term Number