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NAL Agricultural Thesaurus
U.S. Department of Agriculture

Concept Breadcrumbs

Fields of Study > economics > agribusiness and business economics > marketing > advertising > generic advertising
Economics, Trade, Law, Business, Industry > economics > agribusiness and business economics > marketing > advertising > generic advertising
Preferred Term:

publicidad genérica

Definition:
Promoción de un producto o materia prima, en particular sin referencia a un productor, marca, o manufactura específicos. Los productores se unen para expandir la demanda total del producto básico, beneficiando así sus propias ventas. Estas actividades a menudo son autofinanciadas a través de la evaluación de estrategias de mercadotecnia llamadas programas de investigación y promoción.
Concept Schemes:
https://lod.nal.usda.gov/nalt
Términos Genéricos:
publicidad
Términos Relacionados:
URI:
https://lod.nal.usda.gov/nalt/67849
Download this Concept:
RDF/XMLCreated 2006-03-27, last modified 2012-11-30